by John Moe // Posted: 08/12/10 03:55 PM
Unlike many coffee shops, Starbucks has long been stubborn about giving away free Wi-Fi access to customers, choosing instead to build membership programs and other limited accounts. A few months ago they gave up and said fine, sure, free Wi-Fi, whatever. Mashable has an interview with a company executive who explains an upcoming Starbucks Digital Network which will have content like the New York Times, games, some kind of Apple iTunes interface. Companies pay to be included, other advertisers pay to advertise there. It seems like a win-win but it also seems a bit like AOL from many years ago: a potentially useful obstacle to getting to the actual internet.
Posted: 06/08/10 03:23 PM
Glenn Fleishman, author of this post, joined us on today’s show to talk about Apple’s new iPhone. Glenn’s a freelance journalist who specializes in Apple coverage and coverage of Wi-Fi issues.
Steve Jobs is known for being cool but not necessary keeping his cool. At the company’s announcement of the iPhone 4 at the Worldwide Developers Conference (WWDC), he looked a little steamed when demonstrations of the new phone’s higher-density, more realistic display failed when he was unable to load Web pages over Wi-Fi. He asked reporters and conference attendees to turn off their gear to clear the radio frequency (RF) environment enough to make Wi-Fi work.
Was that a failure of the iPhone 4 to work over Wi-Fi, or a failure of Wi-Fi to be robust enough to handle a room of thousands of people? It might be what you think if you read much of the reporting about this network failure.
But that’s not quite what happened. There wasn’t one or two Wi-Fi networks running at the Moscone conference center, but several hundred, all beating each other up. According to InfoWorld’s consultation with an Apple engineer at the event, over 500 networks were in operation at the same time.
How was this possible? Because so many people–likely a huge percentage of press attendees–were carrying cellular routers, like the MiFi. The MiFi picks up a 3G data signal and relies it over Wi-Fi, acting just like a Wi-Fi router. Some people were instead using a 3G modem plugging into a laptop, and using an easily accessible Mac OS X (or, gasp, Windows) feature to share the 3G connection via the laptop’s Wi-Fi card.
There are Wi-Fi networks that have tens of thousands of simultaneous users spread over thousands of routers over a corporate or academic campus. Wi-Fi can handle that. And there are plenty of events at which the host creates a temporary Wi-Fi network with many interconnected routers that can handle hundreds to thousands of devices at once. The Macworld Expo is a notable case: the last time I attended, thousands of iPhones and laptops worked just fine over a unified, well-managed Wi-Fi network that spanned the conference area.
Apple apparently did offer a public Wi-Fi network at the WWDC launch, according to media and attendees I’ve polled. And those who tried it said that network did work initially. But with so much media in the audience, and the history of conference/event Wi-Fi networks having glitches at peak times–with many people liveblogging and uploading photos from the event–those who had MiFis chose to use those instead.
Wi-Fi can cope with a lot of so-called interference, but the protocol wasn’t designed to handle hundreds of overlapping networks in a small space. (Interference is really the limits of a radio to distinguish signals out of noise, not a physical property of radio waves.)
With so many networks in operation, every Wi-Fi device (notably Steve’s demo iPhone 4) try to be polite. If you’re in a crowded room, and hundreds of people are talking at once, no one can be understood. People stop talking and try to listen, but with so many people, it’s unlikely you could actually get enough quiet to make a clear statement. That’s precisely what happens with Wi-Fi.
Wi-Fi relies on the commons: a pool of unlicensed spectrum anyone can use. And individual device must respect the commons, producing no unnecessary interference and accepting as much interference as is generated by other devices.
The metaphor of the commons breaks down in wireless, because one person’s use of it can be invisible, except for interference from other people’s use. That is, imagine a commons of grass for feeding your cows in which you always appear to be alone on the commons with your animals–but as you stand there, the grass disappears, replaced with mud and ordure.
It’s not Novatel Wireless’s fault; they make the MiFi, and it’s a perfectly appropriate device to offer. The problem of this invisible, overlapping commons being fouled is an emergent property. The less people can trust a common shared network, the more they turn to their own, which then, in a vicious cycle, destroys their own network, too.
by John Moe // Posted: 06/08/10 11:27 AM
I’ve been interested in the idea of video phones for a long time. It’s thought of as this thing that only exists on The Jetsons and in the distant future. Jobs even mentioned The Jetsons in the speech yesterday. Jobs also talked about how this feature will change the world as we know it or some such hyperbole. But video phones have been around for DECADES.
The Wikipedia page on them lists the first practical working one being built in 1936 (there are imaginings of them dating back to the 1880s). And various iterations have been built over the decades since and they pretty much all bomb.
Is it because the product is lousy/clunky/expensive? Or do people simply not want to make phone calls while they look at other people? If they did, why doesn’t anyone use the iChat feature on their Macs? For that matter, why didn’t Apple call this iChat for iPhone? It’s not like they’re afraid to use that lower case i. Anyway, here’s Business Insider explaining why Jobs is right and this will revolutionize everything. I’m dubious.