by John Moe // Posted: 09/14/10 03:06 PM
The rock band Weezer has a new album out and they’re approaching promotion of it in a kind of different way. They’ve made themselves available to various YouTube celebrities and appear in a slew of videos made by those people. The videos are featured on YouTube’s home page today. The idea is that the band gets exposure to all the video artists’ audience, the video artists get new eyeballs from the band’s loyal followers, and YouTube gets some innovative videos for their home page that people will want to go watch.
Weezer did something similar a couple years ago, pulling various YouTube stars (often from unintentionally funny videos like “Chocolate Rain”) to appear in a video for their song “Pork and Beans”).
by John Moe // Posted: 08/16/10 06:00 PM
Their contract with EMI expired in June and no new deal has been signed. The band is also reportedly miffed at EMI for selling individual tracks instead of entire albums. (Frankly, I’m not sure anyone should listen to The Final Cut all the way through regardless).
by John Moe // Posted: 08/03/10 11:41 AM
Rdio is a $9.99 per month unlimited streaming music service that did a soft launch in the US and Canada a couple of months ago. You needed to be invited to join. Now it’s open to everyone. I got an invitation a while back and tried it out for a few days. It’s superior to Pandora in lots of ways since you can choose what song you’d like to hear and you’re not bothered by ads. The drawbacks are the monthly charge and the fact that it’s all browser based, you’re not downloading, you’re just streaming. But you can save songs and build playlists. It’s pretty cool, I’m impressed. I’m listening to the new Big Boi record.
by John Moe // Posted: 05/18/10 11:06 AM
by John Moe // Posted: 05/05/10 04:27 PM
We’re planning to run a really interesting interview about Polaroid film tomorrow. And in our research, we ran across this news item that Lady Gaga FINALLY got a real job. And right here in our home state of Minnesota! Ms. Gaga is a creative director for Polaroid, presently headquartered over in Minnetonka.
Through clever detective work, we’ve deduced that the address is at 4050 Baker Road in Minnetonka:
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We’d pop over there and say hi, it’s just across town, but she probably has a lot of meetings and stuff. Plus we don’t know what time she takes her lunch break.