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Want users to tell all??? Have an ugly site.

Posted: 09/03/10 12:18 PM

The scuzzier-looking the site, the more users may reveal about themselves. That’s the finding of researchers at Carnegie Mellon University. They set up identical questionnaires at differently designed sites.

The naughty devil won the day.  Volunteers responding on that site were almost twice as likely to admit to having engaged in “illicit” or “socially questionable” activities. And they were also more likely to type in their e-mail addresses.

Watch for more red-on-blue flashing fonts and smiley icons at a marketing site near you.

Comments | Filed Under: marketing privacy research web design jb

today's show

What will we do with all this "white space"?

09/26/10 11:15 AM

There’s a vote coming up this week in Washington that will have a big impact on how you use the internet, what’s available to you, how much faster you’ll be able to get things online. On Thursday, the FCC is expected to open up unused parts of the broadcast spectrum, a lot of people call it “white space”. This is space that was positioned to be something of a buffer between television stations but such padding is proving less essential since the conversion to digital TV.

On today’s show, we talk to Glenn Fleishman from Wi-Fi Networking News and The Economist about how the spectrum works and what kind of new space we’re talking about. We also check in with Tim Wu from Columbia Law School about the companies that will look to use the space and what it all might mean for you and me as internet consumers.

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