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Gotta Hunch?

08/06/10 08:08 AM

The internet thinks it knows you. What products you like, what movies, music, what you want to buy next. And it advertises to you accordingly, with all kinds of junk that it thinks you will want. And the internet thinks you’ve told it all there is to know about you by leaving behind data of where you shop, where you visit, a sort of accidental bread crumb trail.

The website Hunch had a big relaunch this week and it approaches things a bit differently. On Hunch, you create a profile of yourself, either directly or by importing your Twitter or Facebook information, and then you answer questions about yourself. Everything from age and location to what kind of lettuce you like to your thoughts on dolphins. There are tons of questions, you could answer them all day.

Then you ask the site a question, maybe about what car to buy, and it makes recommendations based on who you are.

Hunch was co-founded by Caterina Fake who joins us to talk about what she’s trying to get it to do. Fake is also the co-founder of the photo site Flickr, so she knows a thing or two about web collaboration.

We also check in with Andreas Weigend, former lead scientist at Amazon.com, a company known for making recommendations. We ask him about whether data provided by an individual provides a more accurate view of who they are than data gathered surreptitiously.

Filed Under: facebook twitter data mining

the Blog

Future Tense becomes Marketplace Tech Report

09/17/10 06:12 PM

Hi everyone. John Moe here. Starting Monday, September 20th, Future Tense will be going by the name Marketplace Tech Report.

Producer Larissa Anderson and I have been working closely with the folks at Marketplace ever since we took over Future Tense in May. It’s worked out great. We’ve helped them, they’ve helped us, and together we’ll find more stories you’ll want to hear. Basically, we loved Marketplace so much we married them. And kind of took their name too. Is it creepy to compare two radio shows to a married couple? Sorry about that.

As part of the Marketplace portfolio of programs (along with Marketplace, Marketplace Morning Report, and Marketplace Money), Marketplace Tech Report will keep bringing you stories that explain news and trends and technology and what it all means to you. We’ll be moving to a new simpler URL: marketplacetech.org, which will go live over the weekend. We’ll be bringing our entire archive of past shows and blog posts with us but in the meantime, we’re leaving futuretense.publicradio.org up so you can access the show archives from there as well.

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